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Tuesday, November 10, 2026

Nutella launches Nutella Good Morning campaign

This winter, Nutella is unveiling a limited-edition collection of labels offering a Good Morning from breathtaking sunrises across Australia and New Zealand.

From the rugged coastlines of Kangaroo Island to the iconic backdrop of Sydney Harbour, the five new labels are an invitation to enjoy “a good morning with the deliciousness of Nutella”. To help start the day, Nutella has crafted a lineup of locally inspired breakfast recipes, bringing together the magic of local ingredients and the unique taste of the iconic chocolate-hazelnut spread. Think Macadamia Banana Bread, Anzac Breakfast Tarts, and more “mouth-watering” creations.

On Saturday, 17 May, Nutella will celebrate the limited-edition Good Morning labels and showcase selected Nutella inspired recipes at the Café Nutella Pop-Up. For one day only, Caffe Gigi at Circular Quay will transform into the Café Nutella Pop-Up, offering Sydneysiders and Nutella fans alike to experience a “delicious” event dedicated to the world’s favourite choc-hazelnut spread all at one of the five iconic Aussie locations on the limited-edition jars.

Guests will enjoy a selection of complimentary, Nutella-inspired breakfast bite. A dedicated Nutella menu will be rolled out for the day, with dine-in guests receiving a tasting paddle of three different Nutella inspired bites, while takeaway visitors will be gifted a tasty grab-and-go snack. Selected drinks will also be on offer.

The Nutella Café Pop-Up will be open to walk-ins on the day, however there will be limited tables available. Tickets are available on the event page.

Nutella’s brand ambassador and ‘baking queen’, Kat Sabbath says, “Australia has so many incredible flavours and textures that make baking all the more exciting. I love experimenting with local ingredients and incorporating them into known and classic recipes.

“Nutella’s latest recipes really lean into some amazing taste profiles. My personal favourites? The Macadamia Banana Bread and the Vanilla Slice with Passionfruit – absolutely divine! I can’t wait to see it all come alive at the Café Nutella Pop-Up.”

Whether you’re whipping up a classic Aussie or Kiwi recipe at home or planning a visit to the Nutella Café Pop-Up, Nutella’s limited-edition Good Morning collection is “the perfect dose of inspiration to start your day”.

Nutella’s limited-edition jar is available at Coles, Woolworths, or local supermarkets.

For more information and to explore the locally inspired Nutella recipes, visit nutella.com/au/en/nutella-good-morning.

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