Trusted heritage beverage brand Bickford’s has taken a significant step forward in delivering better-for-you options that don’t compromise on flavour with the launch of its No Added Sugar range of cordials.

Available in Coles stores nationally, the No Added Sugar range replaces Bickford’s previous Diet and Sugar Free cordials, streamlining its health-conscious offering into a single, improved formulation.

“We’ve simplified our better-for-you range to deliver the best-tasting option possible,” said Chris Illman, Bickford’s Group Head of Sales and Marketing.

“This isn’t about removing choice – it’s about raising the bar. We’re giving consumers a better alternative that reflects modern health preferences, with the same great Bickford’s flavour they know and love. ‘No added sugar’ is the proposition that today’s shoppers actively seek out – but too often, they feel it means compromising on taste. We’ve made sure this range proves they don’t have to.”

Meeting the demand for healthier choices

Australian consumers are increasingly seeking out lower-sugar beverages, with health, wellness, and label transparency driving purchasing decisions. According to IBISWorld, revenue in Australia’s reduced-sugar beverage market has grown steadily over the past five years, driven by rising health consciousness and discussions around a potential sugar tax.

Meanwhile, Mintel research shows that 47% of Australians actively avoid added sugar in the drinks they buy – yet 7 in 10 still prioritise flavour above all else.

While the better-for-you space is a growing priority for Bickford’s, the brand remains committed to its traditional core range. The No Added Sugar launch is an expansion – not a replacement – designed to give consumers more choice, not less.

“Our traditional range isn’t going anywhere,” Mr Illman said. “We’re simply upping our game in the better-for-you space – delivering the same trusted Bickford’s quality in a format that suits evolving lifestyles.”

Bickford’s Sugar Free Cordial contains no added sugar and no artificial colours, flavours or sweeteners. Sweetened with a stevia–erythritol blend, it contains 8 calories (32kJ) or less per serve. The Australian made and owned product is made with real fruit juice concentrate (excl. Raspberry) and is also Vegan friendly.

The cordials are now available in Lemon, Lime, Tropical, Raspberry Flavoured, Lemon Lime & Bitters 750mL bottles ($5.50) at Coles supermarkets nationally. The rollout will expand to independent supermarkets from July, followed by a national launch in Woolworths in September.