After years of passionate fan demand from Reddit threads to online petitions, Doritos Cool Ranch is returning to Australian shelves for a limited time from 30 July.

“With nearly 40% Gen Z and millennials clamouring for the comeback of this iconic flavour¹, Doritos is not only making a return to shelves, the brand is celebrating with a nationwide treasure hunt, hiding a year’s supply of Cool Ranch in a secret Aussie location,” according to the brand. 

“85% of Aussies loved scavengers hunts as kids, and with 67% of adults say they’d jump at the chance to join the chase¹, the Doritos Cool Ranch treasure hunt is officially on.”

The mysterious blue Doritos shed is secured with a padlock, and the only way is in by cracking the code using clues dropped exclusively onDoritos Australia TikTok and Instagram channels.  

Fans can get their hands on the chips before Cool Ranch even hits shelves at 7-Eleven next week, with one lucky Aussie racing to become Australia’s ultimate chip sleuth and earning themselves a year’s worth of Doritos Cool Ranch glory.

Doritos Marketing Manager Kathryn Miller says: “Doritos Cool Ranch has been one of our most requested flavours ever, so we knew we had to launch it in a big and unexpected way, that’s packed with crunchy adventure. What better than an adult treasure hunt for today’s big kids? 

“This is for fans who live for the rush, hate missing out and thrive on flavour-fuelled FOMO. This your chance to join the hunt – the chase is on, and you might just score a year’s supply of Cool Ranch!” 

The first treasure hunt clue drops on 21 July at 11AM AEST, with a series of three clues released via Doritos Australia TikTok and Instagram. 

Doritos Cool Ranch officially returns on 30 July, launching first at 7-Eleven stores before landing nationally in Coles, Woolworths, convenience and other retailers from 1 September.

The return of Cool Ranch taps into new Doritos research, revealing how much Aussies are chasing the thrill of limited-edition and nostalgic snacks¹. 

• 88% of Aussies say snacks from the past bring them joy – with 88% of Gen Z and 91% of millennials agreeing. 
• Nearly eight in 10 (78%) agreenostalgic snacks from the past hit the spot harder than regular ones – with 81% of Gen Z and 79% of millennials in agreement. 
• More than half (57%) admitthey’ve felt FOMO after spotting limited-edition snacks online but not finding them in stores. This sense of urgency is strongest among younger generations with 74% of Gen Z and 66% of millennials experiencing this. 
• More than two in five Aussies (41%)are willing to travel more than 16 minutes to find a limited-edition snack, and 4% would travel more than 30 minutes. 
• More than half (54%) of Gen Z have hunted down elusive snacks in stores, while 48% of millennials have done the same. 
• Social media heavily influences Gen Z snack choices, with 74% discovering new snacks through social channels and 58% purchasing snacks after seeing them trending online. 

Doritos Cool Ranch is the latest in a string of bold flavour launches following Doritos Dinamita, Doritos XXL range (2025), Doritos Coffee (2024) and Doritos Coriander (2023). 

Doritos Cool Ranch is back for a limited time only.

¹Research commissioned by PepsiCo Australia and was designed and conducted online in July 2025 by Decibel Research, an independent provider. The nationally representative sample of 1,000 Australians aged 18+ was weighted by age, gender and region to align with the latest Australian Bureau of Statics population estimates.