Taste.com.au has launched Taste Healthy 100, a national campaign designed to inspire Australians to embrace sustainable eating habits and enjoy their healthiest summer yet.

Running between 23 August and 1 December, the editorially led campaign will feature 100 days of “feel-good” food and “delicious” recipes, videos, and nutrition content, supported by a comprehensive omnichannel marketing campaign.

“With 100 days until summer, we’re thrilled to launch the Taste Healthy 100 campaign in response to strong audience interest,” says taste.com.au Content Director Laura Simpson.

“As many Australians shift their focus towards getting ready for summer, the campaign aims to make healthy eating more accessible with recipes that fit real life, cutting through confusion to offer realistic shifts for building healthier habits over time.

“‘Healthy’ is a top-performing topic across our audience segments, and we’re committed to delivering our audience content that supports living well. We’ve surveyed 50 accredited dietitians for expert insights, ensuring our content is credible and relevant. Our goal is to inspire and support healthy eating, through small, sustainable steps.”

The Taste Healthy 100 campaign will showcase 100 fresh recipe ideas based on the ingredients dietitians recommend Australians should eat more often. These recipes will be complemented by taste.com.au’s extensive library of more than 8000 healthy recipes.

Taste.com.au’s food editors, in collaboration with external talent including dietitian (APD) and health coach Jess Burvill and cook and presenter Khanh Ong, will lead the campaign, ensuring a “diverse and engaging” content offering.

A consumer marketing campaign will support Taste Healthy 100, with promotion across digital, print, video, social and outdoor screens in shopping centres and gyms throughout the campaign.