Baby care brand BabyLove is giving parents – and their little ones – more to smile about with the announcement that Bluey will now be appearing on their Cosifit range of nappies.

The partnership extension means beloved Bluey characters now appear on BabyLove’s entire Cosifit nappy portfolio. Each of the 18 prints is linked to a popular Bluey episode, such as ‘Baby Race,’ creating emotional resonance for parents and kids alike.

“Bluey fan parents, we’ve heard you: we’ve Bluey-ified the range,” said Unicharm Australasia Brand Manager Ruri Morris.

“And for those about to welcome their little ones and haven’t quite caught up with the hype, we’ve got you covered too, with Bluey designs available from Size 1 Newborn. We’ve even added guides on our website to help you discover the episodes that inspired our lovingly selected prints.”

Cosifit nappies feature LeakSTOP Technology for both day and night protection, with soft, breathable fabric designed for delicate skin. Parents consistently praise Cosifit’s snug fit and reliable absorbency, helping prevent leaks and keeping babies comfortable.

“Call us biased but we think they’re the most attractive nappies out there,” said Ms Morris. “But don’t be deceived by their good looks – Cosifit’s performance is top-notch; parents continue to tell us Cosifit still delivers on fit, absorbency and leak protection. Nappy changes just got easier, happier, and more fun with Bluey.”

To celebrate, the brand has launched a campaign uniting all their products under the banner ‘More Bluey, More Love’.

The integrated campaign across BVOD, social, PR, OOH, retailer point of sale and digital, shows babies in their not so natural habitat – a Bluey-inspired wonderworld.