Heinz has teamed up with Gami Chicken to launch Heinz Fried Chicken Sauce.
Now available at Coles, the new product is described as being a “bold, creamy, sweet and spicy sauce perfect for the ultimate fried chicken experience”.
To celebrate, the two brands are throwing a one-night-only “flavour-first” event in Sydney.
On 12 September, Gami’s Market Street Store in Sydney will turn into a vibrant, Korean nightlife-inspired hotspot, with live K-pop DJs, giveaways, and a new limited edition menu item featuring Heinz Fried Chicken Sauce free to the first 100 customers on the night.
The launch night giveaway kicks off a month-long Heinz x Gami partnership with all Gami Chicken restaurants in Victoria, NSW, South Australia and Western Australia, featuring a limited-edition meal. For $18, customers can enjoy:
- Boneless Gami fried chicken
- Chips
- Heinz Fried Chicken Sauce
“We’ve had a lot of sauces come through our kitchens – but this one from Heinz genuinely blew us away,” says Gami Chicken founder Jun Lee.
“It’s exciting to be part of a launch that’s all about celebrating bold, delicious flavour.”
Heinz Australia Head of Taste Elevation Marketing Andrea Payne adds: “Australians are passionate about fried chicken, and we wanted to give them a sauce that’s perfectly created for it. This collaboration with Gami brings that love to life in the most fun, flavourful way possible.”
Heinz Fried Chicken Sauce (295ml), retailing for $4.80, is now available at Coles, with the product coming to Woolworths and IGA later this month.
Event Details:
Gami’s Market Street Store, 178 Clarence Street, Sydney NSW 2000
Friday, 12 September – 5pm to 9pm.
