Drakes Supermarkets has announced the release of its annual Drakes Charity Showbag, on sale exclusively through its South Australian stores from tomorrow (3 September).

Since 1999, Drakes Charity Showbags has been one of the “most loved and eagerly anticipated” initiatives among Drakes customers.

Now in its 27th year, the initiative has raised more than $2 million for key charity partners – Flinders Foundation, St John Ambulance SA, Bedford Group, The Hospital Research Foundation and SA Police Legacy.

“I have always said, you cannot take out of this world without giving back; and this is a very important value that Drakes uphold; especially when it comes to our community,” says Drakes Supermarkets Managing Director Roger Drake.

“The Drakes Charity Showbag commenced some 27 years ago and has grown substantially since its inception, which not only our customers look forward to purchasing each year in our stores, but it has also raised over $2 million for our major South Australian charities.

“It’s proof that when our customers, our suppliers and Drakes come together, we can really make a difference to our community.”

Bedford Group has been a key part of the initiative for over 20 years, packing every Drakes Charity Showbag.

“Bedford is grateful for the long-standing partnership with Drakes as both a business partner and generous donor,” says Bedford CEO Ian Stone.

“Showbag packing is a highlight for employees each year and supports the creation of meaningful employment opportunities for people with disability.”

This year, Drakes’ supplier partners have donated over $1.9 million worth of products to the Drakes Charity Showbag, helping to create three showbag varieties. Each bag is valued at over $106 and can be purchased for $14, while stocks last.