News Australia has launched a major Black Friday-Cyber Monday campaign, using the “full power of its network” to connect with consumers across digital, video, social and print.

This all-of-network approach gives commercial partners the ability to reach more than 18.8 million Australians during the biggest shopping event of the year.

The campaign is built on two key pillars – the digital shopping destination news.com.au checkout and the major print and digital initiative, The Ultimate Guide – and is supported by a range of leading retailers including ALDI, Harvey Norman, Inspiring Vacations, The Good Guys and Priceline.

News’ dedicated shopping destination, news.com.au checkout, features up to 12,000 expert-recommended deals across tech, home, beauty, and fashion, curated by shopping experts to help shoppers buy with confidence in a busy period.  

During the peak Black Friday-Cyber Monday window, a live homepage ticker will feature on news.com.au as well as The Daily Telegraph, Herald Sun, The Courier-Mail, and The Advertiser, highlighting the “best” expert-curated deals in real-time.

The Ultimate Guide – a 16-page shopping guide – will also be available in those mastheads on 21 November, featuring key Black Friday-Cyber Monday deals.

“Our data shows Aussies are shopping smarter and earlier when it comes to Black Friday and Cyber Monday,” says News Australia National Head of Retail Laura Saleh.

“By bringing together news.com.au, our state mastheads, our lifestyle titles, and the e-commerce power of news.com.au checkout, we’ve created an unparalleled ecosystem – a powerful proposition for partners and the definitive trusted guide for millions of Aussie consumers seeking the best deals.”

Other News brands taking part in the network-wide campaign include The Australian as well as prestige and lifestyle titles including Vogue Australia, GQ Australia, Escape, Body+Soul, taste.com.au and Kidspot.