M&M’s has teamed up with sleepwear brand Peter Alexander to create a limited-edition pyjama collection.

The seven-piece collection brings M&M’s “playful world to life through joyful prints, bright colours, and relaxed silhouettes – made to share in matching moments with partners, family and friends”.

Launching just in time for Valentine’s Day, the collection is said to be sweetened by the release of M&M’s Crunchy Cookie, a “deliciously indulgent” new flavour, developed and made locally in Ballarat, Victoria.

“Aussies continue to tell us how much they love the M&M’s brand – from exploring new flavours like Crunchy Cookie, to engaging with our playful world and characters beyond chocolate,” says M&M’s Lead Australia Deborah Tran.

“Partnering with Peter Alexander felt like the perfect way to further ignite the M&M’s fandom and inject more fun into our everyday routine.”

Available online and in stores now across Australia and New Zealand, the M&M’s x Peter Alexander collection offers PJ sets, PJ shorts and PJ tops, with selected styles in collectible M&M’s style packaging, with RRP starting from $59.95.

The M&M’s Crunchy Cookie is available across grocery, leading independent retailers, and convenience stores.