Vegemite is teaming up with one of the world’s fastest-rising sprint sensations Gout Gout to inspire the kids of tomorrow and remind families that the secret to feeling at their best has been in their pantry all along.

Mary Stafford, Head of Marketing for Vegemite, says the brand has a proud history of backing Aussie legends, including an alliance with tennis champion Ash Barty AO. T

“To now join forces with Gout Gout, who shares those same Ipswich roots and that unstoppable spirit, makes this moment even more special. From the tennis court to the athletics track, Vegemite is proud to fuel the undeniable Aussie talent who are an inspiration to us all.”

The partnership launched in Gout’s hometown of Ipswich. On the same oval where he first ran, Gout reminded students that confidence and success starts with simple habits – good sleep, movement and a mitey breakfast that helps you feel your best.

“VEGEMITE plays a big part in my morning routine, so it’s pretty wild to have it backing me now,” said Gout Gout. “VEGEMITE and avocado on toast has been my secret weapon for a while… I suppose it’s not so secret anymore!”

A standout moment of the launch was the unveiling of Gout’s custom designed Vegemite toast necklace – made from Australian recycled precious metals and cognac diamonds – by Melbourne‑based jeweller Alex Tempany of tempany.co. Inspired by Gout’s iconic race‑day ritual, the piece features a distinctive bite mark modelled on his own smile – a reminder of the fuel and home-grown grit he carries to every start line.

A fan version of the necklace is planned for later this year.

In the meantime, Vegemite is celebrating with 1000 limited-edition VEGEMITE VEGEMITE labelled jars, now available on supermarket shelves across the country.