Fanta has teamed up with Xbox with a gamified collaboration that sees iconic gaming characters appearing on special edition packs, digital activations, and a suite of prizes.

The special edition collection features character takeovers from Xbox franchises including Call of Duty, Halo, World of Warcraft and Diablo IV. T

“This partnership with Xbox celebrates how much these games and characters have had an impact on Aussie gamers over the last 25 years,” said Martyn Ferguson, Senior Director – Marketing, Coca-Cola South Pacific. 

“Gaming is all about shared fun and excitement, and we wanted to add another layer of delicious Fanta fun into that world. Australians can now enjoy their favourite games and characters in a new way, with a limited-edition collection of cans designed to be just as legendary as the characters they play.”

The collection also unlocks the chance to win a suite of incredible prizes. To enter, they simply make a qualifying purchase, scan the on-pack QR code, and submit their details on the entry page. Upon completion, entrants will find out if they are a provisional prize winner and will also receive an entry into the major prize draw. Prizes up for grabs include gift cards, Xbox handhelds, consoles and controllers, Xbox Game Pass Ultimate subscriptions, and various in-game rewards.

“This partnership with Fanta brings together two brands that thrive on creativity and self-expression,” said Marcos Waltenberg, GM Xbox Partnerships. “Together, we’re creating experiences that meet fans where they are and celebrate the joy of play – on screen and beyond.”

The Fanta and Xbox special edition collection is now available in 1.25L, 600mL bottles, and 250mL cans, sold in multipacks of 4×6.