In a move that pushes back on today’s fast-paced, self-serve shopping culture, IGA is turning the supermarket checkout into a place for connection – not just transactions.

A pilot program launched today at IGA Allambie Heights encourages shoppers to slow down and connect in-store

With up to 2 in 5 Australians (40%) experiencing loneliness at least some of the time, even small, everyday interactions are taking on greater importance. Recognising that for some locals, a simple conversation at the register may be one of the longest and most meaningful interactions of their day, IGA Allambie Heights has introduced the Community Check In – a dedicated lane where shoppers are encouraged to slow down, take their time and chat with staff.

Checking-in with the community

IGA Allambie Heights Chief Chatty Officer (CCO) Layne Berry said the initiative was created as a simple way to give back and support the community.

“While so much of retail is moving towards speed and convenience, we noticed many of our local shoppers were actively choosing the staffed checkouts – not because they had to, but because they genuinely value those small, human interactions,” she said.

“We wanted to protect that and take it a step further. The Community Check In creates a space where no one feels rushed, and where conversation is a meaningful part of the experience – not something you have to squeeze in.”

Community: IGA’s strength

Local shopper Val Jefferson, who has been visiting IGA Allambie Heights for 30 years, said the initiative reflects what makes the store so important to the community.

“For some in our community, particularly older locals, the supermarket isn’t just about groceries – it’s one of the only opportunities they have for a real conversation,” they said.

“To know there’s a place where you can stop, talk and not feel hurried makes a huge difference.”

Ms berry added: “At IGA, being independently owned allows us to truly show up for our local shoppers in ways that other supermarkets can’t, beyond the transaction we’re able to create moments of connection that can genuinely make someone’s day.”

The ‘Community Check In’ lane will be clearly marked and staffed by a team member trained to prioritise conversation, with the pilot running weekdays from 10am to 2pm, from Friday 17 April to Friday 15 May.

IGA Allambie Heights is encouraging locals to take part in the trial, with hopes the initiative could be expanded more broadly across the IGA network if successful.