Independent branding and design agency The Key Branding has announced a new chapter in its leadership, with General Manager Candice Dunn becoming a shareholder in the business.

Ms Dunn has played a central role in shaping The Key Branding’s growth and reputation, working across major FMCG brands and leading the business as General Manager. Having worked with the founders for over 20 years, including the past decade at The Key, her transition into ownership reflects both deep-rooted partnership and a shared commitment to the agency’s long-term future.

The Key Branding is a specialist branding and design agency working with some of the largest consumer brand companies in Australia. The business has built a strong reputation for its work in FMCG and consumer branding, with long-standing partnerships across some of Australia’s most recognised household brands including KitKat, Nescafé, Glad, Chux and V Energy.

The existing ownership group see this move as a natural evolution of the business, reinforcing stability while investing in the next generation of leadership.

“This is about recognising the people who help build the business and ensuring we continue to evolve,” The Key Branding owner and Managing Director Chris Tremewen said. “Candice has been instrumental in our success and we’re excited to see her take a stake in our growing business.”

For Ms Dunn, the milestone is both personal and professional.

“After 10 years with The Key Branding, this feels incredibly meaningful,” she said. “I’ve always believed in what we’re building – the work, the culture, and the partnerships we have with our clients. To now have ownership in that is something I’m really proud of.”

The move also reflects a broader commitment to supporting diverse leadership within the industry, with Ms Dunn becoming part of the agency’s ownership group alongside its three founders.

With this new structure in place, The Key Branding continues to focus on creating commercially impactful, creatively distinctive brand work for its clients, while investing in the people and partnerships that drive its success.

About The Key Branding

The Key Branding is an independent branding and design agency specialising in FMCG and consumer brands. With studios in Melbourne and Sydney, the agency partners with some of Australia’s leading FMCG companies including Nestlé, Kellanova, Clorox, Suntory and Froneri to create distinctive, commercially effective brand design. Known for its strategic approach and craft, The Key Branding focuses on building brands that drive both recognition and growth.