Jack Link’s and Casino Beef Week are set to take their landmark partnership to “new heights” in 2026.

Following a highly successful collaboration in 2025, Jack Link’s returns as a major sponsor of Casino Beef Week.

At the centre of this year’s expanded partnership is the Jack Link’s Tower of Beef, a custom-built 10m installation of beef jerky, with a chance to win a $1,000,000 prize giveaway during the regional NSW festival.

Taking place this Saturday (30 May), the activation will feature a live on-site competition where three finalists from the ACT, Victoria, and Queensland will compete for the chance to win $1,000,000. 

The finalists were selected randomly following a nationwide promotion linked to Jack Link’s recent collaboration with content creator MrBeast, which saw nearly half a million Australians and New Zealanders engage with the W.T.F?! (What’s. The. Flavour.?!) promotion by scanning promotional packs and visiting the campaign website.

Alongside the headline activation, festivalgoers can expect a full program of entertainment and giveaways. Tomorrow (29 May), more than 10,000 free sausage and steak breakfasts will be served at a Jack Link’s Breakfast with the Butchers.

Jack Link’s Marketing Director APAC Dan Bitti says the activation reflects both the brand’s community roots and its commitment to creating unforgettable experiences.

“As a major partner of Beef Week, and with our manufacturing home right here in Casino, we’re proud to give back to the Northern Rivers community,” he says.  

“As a family-owned business, we wanted to share this chance at a million-dollar giveaway with the region that has supported us from the beginning, bringing the fun and excitement only Jack Link’s can deliver.”