Dove has partnered with Australian football star and Dove Body Confidence Sport Ambassador, Ellie Carpenter, to launch a new limited-edition range available exclusively at Coles supermarkets nationwide.

Featuring Ms Carpenter on-pack, the limited-edition range has been created to support Dove’s initiative to help keep more young people staying involved in sport by building body confidence both on and off the field.

The range includes Dove Advanced Care Rejuvenating Body Wash (700mL, RRP $22) and Dove 72hr Advanced Care Pomegranate Antiperspirant Deodorant (250mL, RRP $11.50). 

“Almost half (45%) of girls who quit sports are criticised for their body type. Dove aims to help tackle this challenge by supporting coach education and body confidence resources that foster positive sporting environments, through their partnership with Butterfly foundation,” said the brand.

The Dove Body Confidence Sport Program, delivered in partnership with Butterfly Foundation will equip coaches with a practical ‘Coach the Coach’ training and resources to help create “inclusive sporting environments where every young person feels valued, supported and confident to participate.”

A key component of the program is the Body Confidence Athlete Kit, which provides coaches with tools to challenge appearance-based pressures, foster positive body confidence and encourage young people to stay involved in sport.

Dove Body Confidence Sport Ambassador Ellie Carpenter said: “I’m proud to team up with Dove for a cause close to my heart, keeping girls in sport. Too many girls drop out because of body criticism, but sport should be about confidence, joy and belonging. Sport has given me so much throughout my life, from resilience to friendships, and every child deserves the chance to experience that same joy. 

“Body confidence, to me, is feeling comfortable and proud of what your body can do, not how it looks, and it starts with making sure coaches have the right skills and knowledge. Through the Body Confidence Athlete Kit, we can help train coaches to positively influence more young lives and create environments where kids feel confident being themselves.”

Dove Australia Skin Cleansing Brand Manager Jack Collins said: “Sport should be about joy, not judgement. Through our partnership with Ellie Carpenter and Butterfly Foundation, we’re helping spark important conversations about body confidence and participation in sport. We’re proud to bring this partnership to life through Coles and continue supporting initiatives that help more Australians stay in the game.”

Butterfly Foundation Director, Education Initiatives Danni Rowlands said: “Sport should be a place where every young person, in every body, feels accepted, supported and free to participate without fear of judgement. At Butterfly Foundation, we know that positive sporting environments can play a powerful role in building confidence, connection and wellbeing.

“We’re proud to partner with Dove on this important initiative, helping to create a more inclusive sporting culture where all young people feel they belong and are empowered to stay involved in the sports they love.”

For more information about the Body Confidence Sport Program delivered by Butterfly Foundation, visit the bodyconfidentsport.com.