Montague Farms has launched the 2026 season of Envy apples, with 3.6 million kilograms hitting supermarkets and greengrocers nationwide now.

With more than 7500 apple varieties grown around the world, Envy is said to be among the “absolute sweetest”.

Developed from a cross of Braeburn and Royal Gala, the same pairing behind the “beloved” Jazz apple, Envy is described as being Jazz’s sister apple but bred with a singular focus on sweetness. The result is an apple with “almost no acidity, a firm satisfying crunch, and white flesh that is slow to brown, lending itself equally to the kitchen and the fruit bowl”.

“Envy is genuinely unlike any other apple on the market,” says Montague Farms Head of Strategy & Innovation Rowan Little.

“Out of thousands of varieties grown around the world, very few come close to this level of sweetness, and this season’s fruit is some of the best we’ve ever seen.”

Hand-picked across four of Australia’s “most celebrated” growing regions, Stanthorpe (Queensland), Batlow (NSW), Yarra Valley (Victoria) and Huon Valley (Tasmania), this season’s fruit is grown to strict brand specifications, according to Montague Farms, with rich soil, high rainfall and generous summer sunshine delivering consistent quality across the harvest. The season runs May through December.

Envy apples are available now at Woolworths, Coles, Costco and selected independent greengrocers across Australia.