With the world’s appetite for cinnamon is showing no signs of slowing, Maxibon has introduced the new Maxibon Cinnamon Scroll.

Featuring a dough-flavoured slab swirled with sticky cinnamon syrup, sandwiched between two golden biscuits and dipped in cream cheese icing with vanilla crumb pieces, the new variants is available exclusively at Woolworths in a four pack and at Ampol as single serves.

The global cinnamon market is valued at US$907.2 million and #cinnamonroll has generated more than 3.5 billion views on TikTok, indicating the nostalgic bakery favourite has become a Gen Z status symbol.

“Some flavours become popular, but cinnamon scroll has become a genuine cultural obsession,” said Head of Marketing at Peters Ice Cream Andrea Hamori.

“We wanted to capture everything people love about that flavour and give it the full Maxibon treatment.

“The result brings together the nostalgic comfort of a bakery-fresh scroll with the bold textures and indulgence Maxibon fans know and love.”

Maxibon Cinnamon Scrolls are available exclusively at Woolworths in four packs for RRP $11.50 and Ampol as single serves for RRP $5.60.