Farmer’s Union Iced Coffee (FUIC) has launched limited-edition Father’s Day cartons to celebrate South Australian dads.

The ice coffee brand says it’s celebrating the “no-fuss, hard-working, early rising dads who keep the state running, from tradies and truckies to footy coaches and weekend BBQ kings”. 

But there’s more than just a fresh look. FUIC is giving South Australian fans the chance to win the “ultimate adrenaline-fueled experience”, a “once-in-a-lifetime” fast lap in the Brad Jones Racing FUIC Supercar at the Adelaide Grand Final street circuit. 

To enter, South Australians need to grab a limited-edition carton from 27 July.