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Tuesday, November 10, 2026

Moondarra Cheese launches new line and look

This month, Moondarra Cheese is introducing its newest flavour, Cranberry & Vanilla Soft & Creamy Cheese, alongside a refreshed new look for its award-winning Marinated Cheese.

Cranberry & Vanilla Soft & Creamy Cheese

Made using Moondarra’s signature triple cream cheese, Cranberry & Vanilla is said to deliver an exceptionally rich, smooth and creamy texture.

The balanced combination of sweet cranberries and delicate flavour of vanilla creates a versatile cheese that’s perfect for entertaining, grazing boards, breakfast bagels, desserts or everyday enjoyment.

Developed to inspire consumers with new flavour combinations, Cranberry & Vanilla delivers the premium quality and great taste that Moondarra Cheese is known for.

Available in a convenient 120g pack, the new flavour joins Moondarra’s growing range of innovative soft and creamy cheeses and is available nationally at selected Woolworths stores.

A fresh new look

Alongside the launch, Moondarra is rolling out a new label for its award-winning Marinated Cheese.

The redesign clearly highlights that it’s made with soft and creamy grass-fed cow’s milk cheese, helping shoppers better understand what’s inside the jar.

The refreshed label has been designed to provide shoppers with clearer information about the cheese while improving its presence and recognition on shelf.

The new pack contains the same award wining product, premium ingredients, delicious taste and quality, while introducing:

  • A modern, premium design that better reflects the Moondarra brand.
  • Brighter, cleaner appearance for greater shelf presence.
  • Enhanced product imagery that showcases the cheese.
  • Clearer product information for easier navigation.

Both the previous black label and the new lighter label may appear in stores during the transition period as existing stock sells through.

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