What started in 2019 as a modest $250 register check-out campaign for drought relief has officially blown past the $10 million milestone.

Endeavour Group and national charity platform, GIVIT are celebrating seven years of a game-changing corporate-charity partnership, delivering $10 million in direct support to Australian communities.

In FY26 alone, Dan Murphy’s and BWS stores collectively raised $2.1 million to address community priorities – including natural disaster relief, mental health and wellbeing, homelessness, Christmas appeals, and family and domestic violence (FDV) – topics directly selected by store teams.

“Reaching $10 million is an incredible moment, but for us, the magic is in how it happens,” said Dan Holland, Chief Corporate Affairs and Sustainability Officer.

“Our local store teams choose the causes that matter most to their own neighborhoods – from domestic violence support to disaster recovery. It connects our crew and our customers directly to the communities we serve every single day.”

Endeavour’s sustained backing has enabled GIVIT to expand nationwide and establish itself as the state Government partner for disaster recovery. In FY26, the partnership answered nearly 6500 requests for help across all Australian states and territories, providing practical items such as groceries, clothing, gift cards, fuel, and white goods.

Supporting individuals and families impacted by FDV remains a core component of this work. With more than half of all requests made through GIVIT relating to domestic safety, Endeavour directed $450,000 in FY26 specifically toward FDV relief efforts across the country.

“Endeavour’s long-term support has allowed GIVIT to scale our operations to support more people around Australia,” said Catherine Grbic, GIVIT Corporate Partnerships Manager.

“The culture of advocacy demonstrated across Endeavour continues to make a tangible difference in the lives of people experiencing hardship. While the GIVIT team greatly appreciates this commitment, the true impact is reflected in the positive outcomes achieved for those who receive these crucial donations.”

To sign up to GIVIT and request assistance, visit givit.org.au/organisations/sign-up.