Simply Wholesome Pantry has expanded its national retail footprint into Coles.
Three SKUs from the brand’s hero Instant Nourish Bowl range are now available at Coles nationally, found in the rice aisle:
- Instant Nourish Bowl – couscous with grilled capsicum, carrots, peas and zucchini
- Instant Nourish Bowl – lentils and ancient grains
- Instant Nourish Bowl – quinoa with peas, carrot, corn and extra virgin olive oil
According to Simply Wholesome Pantry, the listing into Coles represents a landmark moment for the business, which launched into Woolworths just under three years ago and has since grown at a compound annual growth rate of 140%, surpassing three million units sold and $12.5 million in revenue.
The brand says its Instant Nourish Bowl range commands more than 60% value share within the savoury meals segment of the health foods category at Woolworths and has been responsible for 92% of all category growth in that segment over the past 12 months.
Co-founded by digital food personality Sarah Pound (@wholesomebysarah), Simply Wholesome Pantry is said to have built its retail success through a “deeply loyal” digital community and a product range built on “clean, real” ingredients. The Instant Nourish Bowls are “ready in minutes” and made with no artificial additives.
Simply Wholesome Pantry Managing Director Tom Paton says Simply Wholesome Pantry is quickly becoming a major Australian household brand.
“We’re well capitalised, we have an experienced team, and we’re aggressively expanding into new categories and new retailers, all while keeping health, convenience and ingredient quality at the centre of every product we launch,” he says.
