Nestlé and the NBA are entering a new, multi-year international partnership making MILO, NESQUIK and NESCAU the Official Partners of the NBA.

In Australia and New Zealand, MILO is partnering with the NBA to engage fans and celebrate youth basketball culture, coming into effect on 1 January 2027.

The partnership will encompass fan experiences and retail promotions, fanning cultural moments and stirring up conversations surrounding the NBA for Aussie teens.

Nestlé General Manager Dairy & Beverages, Martin Brown says sport has a unique ability to bring people together: “It creates moments of connection, builds confidence and teaches young people valuable life skills that extend far beyond the court.

“That’s why we’re thrilled to partner with the NBA, not only globally for scale of impact, but on the ground in Australia and New Zealand, to delight local fans.

“Together, we share a belief in the power of sport to inspire, unite and uplift young people – socially and emotionally. Through this partnership, we hope to create memorable basketball experiences that help Aussie teens feel connected, supported and empowered to get involved, build resilience and discover the joy of the game. We can’t wait to stir-up conversations surrounding NBA, while fans stir up their glass of MILO.”

NBA Senior Vice President of Commercial Development and Media, Julie Morris says Nestlé is one of the world’s most recognisable brands and has a longstanding connection to consumers across the globe.

“We look forward to leveraging Nestlé’s reach and local market presence to connect with fans in new ways and support the continued growth of basketball around the world,” she said.

The announcement lands as basketball’s next generation continues to grow, with 18.3% of Australian participants who play the sport aged 15 to 17, and more local players competing on the world stage than ever before.