Woolworths has revealed its 2026 Christmas collection, offering nearly 500 products across fresh food, decor and gifting essentials.

The cornerstone of the Christmas offering is the retailer’s own brand food range, representing more than 120 products which have been carefully designed and curated over the past 18 months by a team of chefs and suppliers.

According to Woolworths, the food range balances low-prep convenience and local Australian ingredients with budget-conscious pricing ensuring families can put on a three-course festive spread starting at $100, without compromising on quality. 

Key additions to this year’s range include 16-hour slow-cooked mains like the Gold Pork Belly Rack with Pork Scratching, Pepitas & Rosemary Crumb and a Spiced Apple Sauce, and rich Gold Porchetta with Cider Gravy. For elevated dining, the premium Gold tier range also includes a Bacon-Wrapped Turducken and a Bacon-Wrapped Turkey Breast stuffed with creamy brie, thyme, and apple cider glaze.

New data from Woolworths reveals that almost half of all surveyed customers (45%) have already started thinking about Christmas. Younger families are leading this early wave of holiday preparation, with 51% feeling the festive excitement already and 69% getting ready to make their homes look and feel festive for the season.

“We’re seeing customers start their Christmas planning even earlier this year, so they can spread their festive budget out, particularly young families. Making Christmas special and affordable is what our customers are asking us for,” says Woolworths Retail Managing Director Annette Karantoni.

“Whether it’s fresh local produce, centre-plate proteins, or time-saving meal solutions, customers want simple quality products without the holiday stress.

“Our lineup offers amazing quality and value across all price points, with delicious holiday spreads for the whole family starting at $100.”

Highlights

• Hams galore: A total of 14 ham varieties will arrive in stores from 22 October, headlined by larger cuts like the Half Leg Ham alongside smaller centre-cut options. Over the season, more than 1.2 million hams are expected to appear on Australian tables, according to Woolworths.  
• Aussie flavours: Ingredients sourced straight from local growers, including Tasmanian apple cider in hams and roasts, plus native Davidson Plum and Queensland vanilla in desserts.

• Crowd-pleasing desserts and sweets: Woolworths says the 57-piece dessert collection brings all the fun to the holiday table with a fresh twist on classic treats. Standout “hits” include a tropical Mango & Passionfruit Yule Log, a “crowd-pleasing” Black Forest Trifle, interactive DIY Gingerbread kits, and a festive Christmas Present Smash Cake hitting shelves from 9 December.
• Fresh favourites: As the Fresh Food People, Woolworths says it will also be bringing the best fresh produce to shelves over the season including locally grown mangoes and cherries, as well as prawns and seafood closer to Christmas Day.
• Smart budgeting and planning tools: To make budgeting effortless, Woolworths says customers can tap into the retailer’s AI assistant, Olive, to plan holiday menus, manage shopping lists and find great-value ingredient swaps.

In addition to the festive food spread, Woolworths’ 2026 Christmas range covers “every” holiday essential including festive decor, sparkling Christmas lights, gift wrap, and bon bons, alongside themed tableware, kitchenware and even toys.