Dan Murphy’s has won Canstar Blue’s 2026 Most Satisfied Customers Award for liquor retailers.

Based on an independent customer survey of 1721 Australians about their recent liquor shopping experiences, Dan Murphy’s outperformed all major retail competitors to claim the highest overall customer satisfaction rating across the country.  

‍The retailer achieved standout ratings across key consumer criteria, including overall value for money, store range, checkout speed and flexibility, and website layout and navigation.  

Dan Murphy’s Managing Director Benjamin Ward says the business has been doubling down on the foundational promise of delivering Australia’s lowest prices for drinks.

‍“With household budgets under continuous pressure, our priority over the last year has been keeping our core Lowest Liquor Price Guarantee front and centre,” he says.

“Winning Canstar Blue’s customer satisfaction award is direct proof from real Australian shoppers that our focus on lowest prices and range is delivering where it matters most.

‍‍“This win is a testament to our team’s unwavering dedication to providing Australians with the best range, lowest prices, and seamless shopping experiences across all 280-plus stores and online.”

‍Following Dan Murphy’s in the latest ratings were Liquorland, BWS, and ALDI.