Gym Bod has launched what it says is its “most indulgent, highest-protein ice cre*m yet” into Coles stores nationally.

The range debuts with two “decadent” flavours, Cookie Dough Chunk and Triple Choc Brownie, in a 475ml tub at a recommended retail price of $12.50.

“Loaded with generous chunks” of cookie dough and fudgy brownie, each tub delivers 31g and 32g of protein respectively.

Both flavours are made with real sugar rather than artificial sweeteners and are claimed to be half the calories of “leading” premium tubs.

Gym Bod co-founder and CEO Cian Dawson says consumers have told the brand time and again that they want dessert that feels like a real treat, not a compromise.

“This range is our answer to that. More chunks, more protein, more indulgence,” she says.  

“People are busy. They train, they work, they’ve got full lives, and at the end of the day they deserve something that tastes incredible without undoing their week. This range gives them permission to eat the whole tub.”

Gym Bod Brand & Innovation Manager Sarah Cuthbert says this is the brand’s boldest range yet and its first chunky range.

She explains that Gym Bod set out to create something that stands “shoulder to shoulder with the premium tubs people already love”.

“That meant loading it with inclusions, getting the texture right and using real sugar rather than sugar substitutes – because we weren’t willing to trade taste for numbers,” she says.  

“We wanted a dessert that works as hard as you do – one people will look forward to at the end of the day rather than settling for.”

Australian made and owned, Gym Bod says it has built a loyal following with its flavour-first, better-for-you ice cre*m, and earlier this year brought its signature ice cream flavours into the sports and diet category at Coles with an ice cream-inspired protein powder range.