Functional beverage brand Remedy Drinks has unveiled a refreshed range of Remedy Shots designed to help shoppers quickly find the right shot for every moment.

The refresh comes as Australians are increasingly reaching for functional wellness shots, with the category growing 25% year-on-year as consumers seek products that deliver targeted benefits exactly when they need them (IRI Australia, Shots Category Dollar Growth MAT to 20 September 2026).

Kerrie Wade, Global Chief Marketing Officer at Remedy Drinks, said the refresh was designed to align more closely with how consumers shop the rapidly evolving wellness category, with research showing wellness shots are most often purchased reactively and driven by immediate health or lifestyle needs (Q Checkout Customer Profiling Generation Segmentation Australia, L26W ending 28 July 2026).

“The shots category is experiencing incredible growth, but we’ve also seen that consumers are increasingly making decisions based on the specific benefit they’re looking for in that moment, whether that’s immune support, daily wellness or a natural energy boost,” Ms Wade said.

Refreshed range

The refreshed range features an all-new look and clearer functional positioning across three targeted wellness varieties: Immune Plus, Defence Daily and Energy.

“We’ve refreshed the range to make those benefits easier to identify and easier to shop,” Ms Wade said.

The refresh also comes as Gen Z and younger Millennials continue to emerge as the fastest-growing consumer segment in the category, with visual cues, formulations and functional claims playing an increasingly important role in purchase decisions (Nature, Functional Shots: Current Market and Opportunities, September 2025).

“The new look packaging is brighter, bolder and helps consumers quickly find the Remedy Shot that’s right for them when they need it most,” Ms Wade said.

While the packaging may have changed, Remedy’s commitment to real ingredients has not. Every Remedy Shot is naturally sugar free and made with natural ingredients

Remedy Shots are available nationally from leading supermarkets, convenience and independent retailers.