Thursday, February 22, 2024

A wave of new blends with Vittoria and Woolworths

A boost of energy is what I’m sure we are all desperate for right now, and thanks to Vittoria and Woolworths teaming up, it’s going to be easier to get your hands on.

Vittoria has launched a new range of 18 blends and single origins for Nespresso original machines, available at Woolworths from 25 May.

Cormac Deery (Business Category Manager), Amanda Lim (Assistant Category for Hot Beverages), Rolando Schirato (Managing Director of Vittoria), Anthony Pipikios (Category Manager – Grocery)

The new range is presented in premium aluminium capsules for optimal freshness and reduced packaging.

The Australian made range uses 100% Arabica coffee and the only locally roasted aluminium capsules available in Australian supermarkets.

“Our ambition is to provide Australians with the best and freshest, locally roasted coffee in any format they choose,” says Vittoria Coffee CEO, Les Schirato.

“For capsules coffees, aluminium serves as an excellent material to protect freshness and taste. We’re delighted to partner with Woolworths to bring this new range to market for people to use in their home Nespresso machines.”

Amanda Lim (Assistant Category for Hot Beverages), Rolando Schirato (Managing Director of Vittoria), Cormac Deery (Business Category Manager), Ronni Kahn (OzHarvest Founder), Anthony Pipikios (Category Manager – Grocery)

To support the launch of Vittoria’s new range, they have extended their long-term partnership with OzHarvest and will donate $1 per kilo sold on the entire range of aluminium capsules.

“We are thrilled to see them extend their existing support of OzHarvest across this huge new range of beautiful coffee capsules,” says CEO and founder of OzHarvest, Ronni Kahn.

“Every dollar donated can help OzHarvest provide two meals to feed Australians in need.”

The new Vittoria Coffee range includes 18 blends and single origins:

  1. Maragogype (single origin). A rare varietal. More information here.
  2. Sumatra (single origin) – a single origin from Sumatra with a Q Grade of over 90 points.
  3. Zimbabwe (single origin) – grown at the southeast border near Mozambique and produces a soft, crisp citrus flavour.
  4. Colombia (single origin) – coffee plants grown in rich volcanic soil.
  5. Oro – Vittoria’s most popular café blend.
  6. Mountain Grown – one of the most popular blends in Australia. Mountain Grown 1kg Beans is the No.1 pure coffee product in Australian Grocery in value, volume and units^
  7. Organic – 100% Certified Organic Arabica coffees sourced from Rainforest Alliance Certified farms. It delivers a well-balanced espresso and a sweet, nutty taste with milk.
  8. Espresso – Vittoria’s original and flagship blend, since 1958.
  9. Family Cup – lightly roasted and a bright blend with fruity characteristics.
  10. Italian – a household classic. A medium roast that produces a milder cup.
  11. Decaffeinated – using a natural water process which uses pure water to gently remove caffeine. It’s 100% chemical-free.
  12. Valentina – a unique single origin coffee sourced purely from female producers at the source of origin. 100% Certified Organic Beans.
  13. Black Valley (Riserva) – one of two new high-altitude Riserva blends. Our strongest capsule.
  14. Inca Peru (Riserva) – high-altitude Riserva blend from Rainforest Alliance certified farms.
  15. Lungo – translates to ‘long’ in Italian, specifically developed for a longer cup.
  16. Ristretto – designed for a shorter extraction with intense flavours typical of Italian ristretto.
  17. Latte – specifically developed for milk-based coffee with a caramel like aftertaste.
  18. Piccolo – delivers a strong flavour for short milk-based coffees.

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