Thursday, May 19, 2022

Activate group new report

Activate Group Australia has launched the inaugural ‘Activate Industry Report’, said to be creating a new level of communication across the Australian retail industry.

The 50-page report offers highly informative articles on the industry.

“The opportunity to promote wider collaboration has been part of the Activate strategy for some time and this industry report amplifies that same point,” says Activate Group Australia CEO and Chair Keith Quigg.

“Inside this inaugural report you will find interesting and intelligent articles from the width of the industry. All of them, in some way, ask for a similar lift in communication and a greater chance to talk to and listen to each other. They all indicate that the industry is in a state of change and that digitisation and workplace revolutions are going to play a major role.”

Among the report’s highlights, IRI delivers three VUCA themes and their effect on economic forecast and planning.

On the other hand, Strikeforce CEO Matt Lloyd discusses the art of ‘getting the balance right’ for brands and products, while Mondelēz Director of Revenue Growth Steven Bean explores ‘relevance during exponential change’ and the necessity to leverage changing dynamics.

Both Creative Activation and Strikeforce provide case-study examples of industry trends and provide pictures of where the industry is going, and Euromonitor adds a view of the industry from an Asia Pacific perspective.

The report also gathers articles from liquor, hardware, convenience and pharmacy sectors and illustrates both the similarities and diversity of issues that they face.

“With pieces from Pharmacy Platform, CMA, National Liquor News and Crossmark,” says Activate, “the communication and collaboration needs are well presented.”

Download the report here.

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