Added sugars? UP&GO says no

Sanitarium Health Food Company has launched its UP & GO No Added Sugar products.

UP&GO No Added Sugar comes in 250ml packs, Choc Ice and Vanilla Ice – and along with no added sugar, it contains up to 30% less calories.

“Our dietitians and food scientists have worked hard to create a product that gives consumers the no added sugar start to the day they have been asking for, while delivering the same convenient nutrition as original UP&GO,” said Sanitarium Health Food Company Head of Marketing, Ms Jessica Manihera.

“Alongside natural sugars, which come mainly from the skim milk powder, plant-based sweeteners help give UP&GO No Added Sugar its great taste without the added calories.

“We’re confident UP&GO No Added Sugar will reignite category growth by appealing to new customers who are seeking a nutritious brekkie on-the-run or an energy top up at any time of day without the added sugar.”

The new UP&GO products are available nationally this week.

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