The Football Federation Australia (FFA) has announced a three-year partnership with ALDI that sees the retailer become the new official naming rights partner and supermarket of the MiniRoos introductory football platform from January 1, 2017.
ALDI will replace AIA Vitality, which was the inaugural official naming rights partner of the MiniRoos since January 2015. The retailer will also be an official partner and the official supermarket of the Westfield W-League.
FFA CEO David Gallop welcomed ALDI to the suite of FFA partners and believes the sponsorship has perfect synergy and is a strong indication of the power of grassroots football in Australia.
“To have one of the top 10 retailers and one of the most popular supermarkets in Australia join FFA as a corporate partner is an occasion to celebrate,” he said.
“We believe that there is a natural fit between ALDI and MiniRoos football.
“Since MiniRoos was launched two years ago, we have rolled it out nationally to over 215,000 boys and girls. With the support of ALDI, I’m sure we can continue to increase the number of kids experiencing football and we look forward to working closely with ALDI in relation to the MiniRoos and Westfield W-League competition.”
An ALDI Australia spokesperson said the company is thrilled to team up with the FFA and the MiniRoos.
“Our commitment to growing the MiniRoos extends both on and off the field. We aim to inspire healthy eating and demonstrate ALDI’s commitment to the Australian community,” ALDI Australia said.
