ALDI is Australia’s best-rated supermarket for overall satisfaction for the sixth consecutive year, according to Canstar Blue.
ALDI says the achievement comes at a time when Australians are “feeling the pinch” from the rising cost of living. The retailer believes the award demonstrates customers don’t have to pick between quality and affordability when they shop at ALDI.
“The proof really is in the points (and stars) for Canstar Blue’s Most Satisfied Customers Award, as ALDI remains dedicated to never being beaten on the cost of the weekly shop,” ALDI continues.
“Not only did ALDI score five-stars this year in the price-based categories of value for money and deals & specials, but also in categories related to delivering top notch quality to Aussie shoppers including produce freshness and quality of exclusive branded products.”
ALDI Australia Group Director Simon Padovani-Ginies says the retailer is proud to have maintained its leadership and satisfaction for customers at a time when they need it the most, confirming that ALDI won’t be beaten on the cost of the weekly shop.
“ALDI has won a spot in the hearts and back pockets of Aussie shoppers through one simple and consistent commitment – high quality products at the lowest prices,” he says. “Being credited as the only five-star rated supermarket shows our day-in-day-out commitment to deliver market-leading prices on high quality goods is resonating with our shoppers.
“We simply won’t be beaten on the cost of the weekly shop. Every area of our business is focused on delivering quality products at amazingly low prices, and this recognition and acknowledgement only further cements the importance of our commitment.
“Customers deserve great value for money when shopping for groceries, and to be rated the supermarket with the most satisfied customers year after year is a proud moment for ALDI and our many Australian supplier partners.
“Award wins like this are only possible because of our hardworking supplier partners who share our mission to provide the very best ‘Good Different’ experience to Australians.”
The other supermarkets
Following ALDI in Canstar Blue’s ratings:
- Woolworths. Woolworths was rated five stars for variety of products and layout & presentation of store, with four stars for value for money, customer service, freshness of produce, quality of supermarket-owned branded products, deals & specials available and overall satisfaction.
- Coles. Coles was rated four stars for value for money, variety of products, layout & presentation of store, quality of supermarket-owned branded products, deals & specials available and overall satisfaction, with three stars for freshness of produce and customer service.
- IGA. IGA was rated five stars for customer service, and three stars in all remaining categories, including value for money, variety of products, layout & presentation of store, freshness of produce, quality of supermarket-owned branded products, deals & specials available and overall satisfaction.
Canstar Blue also acknowledges that not all brands in the market qualify for its ratings (based on minimum survey sample size) but says that doesn’t mean they’re not worth considering. It encourages Australians to check out Costco, Foodland and Foodworks, too, before making a purchase decision.