ALDI says it’s doubling down on its ‘price promise’ to shoppers in 2026, committing to never being beaten on the cost of a weekly shop.

According to the retailer, more than two-thirds (69%) of its “high-quality, award-winning” range is priced under $5 and two in five products (40%) are under $3. This, says ALDI, means Australian families could save more than $3000 a year by shopping at its stores.

ALDI Australia Chief Commercial Officer Jordan Lack says the retailer’s price promise is a commitment to Australians that the cost of a weekly shop will always be cheaper at ALDI.

“Our substantial 16.8% price gap advantage is a true reflection of our efficient and customer-centric business model in action,” he says.  

“While others rely on temporary drop and lock discounts on a limited range of products, we consistently review all our prices to make sure our customers are always getting the best value at the checkout.”

Mr Lack says ALDI is investing in its low prices.

“Over the last 12 months, we have applied permanent price reductions to nearly one in every five products, with 19% of our everyday range receiving an ongoing price reduction,” he says.

“When customers shop with ALDI, they can confidently week-in, week-out, know that they are always getting high-quality products at exceptional everyday low prices.”

ALDI has added an additional 30 everyday products to its growing list of new lower priced items. This follows 300 permanent price reductions across its range in 2025.