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Tuesday, May 28, 2024

ALDI teams up with AC/DC

Rock band AC/DC has busted into the world of brewing following the launch of its AC/DC Premium Beer through ALDI stores.

AC DC Beer

Launched in NSW and Victoria to coincide with the band’s latest Australian tour, which kicks off in Sydney on November 4, the beer itself is made by German brewer Karlsberg, which has been brewing beer for more than 130 years.

This is not the first time the Australian rockers have dabbled in the world of alcoholic beverages, having launched their own wine label in 2011.

“We’re very excited to celebrate AC/DC’s legendary rock status with the launch of AC/DC beer in Australia,” an ALDI Australia spokesperson said. “The combination of great German beer and Aussie hard rock just seems like a match made in Heaven.”

AC/DC Premium Beer comes in a 568ml can for $2.99 or a 5lt keg format with an integrated beer tap for $24.99 and will be available only for a strictly limited time.

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