A new study from Roy Morgan Research (RMR) has indicated that, as of December 2015, ALDI holds a 12.5 per cent share of the total supermarket market, up from 11.5 per cent in March 2015.
RMR says its findings show the Woolworths group retains the largest share at 37.3 per cent, but this has declined from 38.5 per cent in the previous report. The Coles group has increased its share from 31.8 per cent to 32.5 per cent, while IGA is stable at 9.7 per cent and other supermarkets receive 8.4 per cent over the same time frame.
The study indicates that in an average four-week period, around 10.5 million Australian consumers will shop at Woolworths, around 10 million at Coles, 5.3 million at ALDI, and just over four million at IGA, with almost four million visiting another supermarket.
“With its South Australian expansion now underway, and WA to follow soon, it’s no wonder ALDI’s dollar share of the Australian supermarket market is rising,” Roy Morgan Research CEO Michael Levine said. “Obviously, the German chain has a long way to go before it threatens Woolworths’ and Coles’ share of the market, but then again, Rome wasn’t built in a day.”