AliExpress has emerged as the most downloaded shopping app in Australia from Apple’s App Store, surpassing Amazon and major local retailers. The milestone signals a major shift in consumer behaviour, with prioritising affordability, variety, and convenience in their retail choices.
Alfy Zhang, Country Manager of AliExpress ANZ, says the shift in shopping habits is clear.
“Australians are seeking smarter ways to shop, and AliExpress is delivering on that demand by providing budget-conscious options without compromising on quality,” he said.
“Our dedication to streamlining logistics, delivering crossborder orders in just 5-9 days and local metro orders in 1-3 days, along with exclusive in-app deals, has made us the top shopping destination for millions of Australians.”
The platform has expanded its offerings with a mix of local and international sellers, improving both variety and availability. Faster shipping options and personalised app-exclusive deals have also significantly contributed to AliExpress’ popularity in the Australian market.
AliExpress provides Australian consumers with product categories such as home and gardening, toys and DIY, consumer electronics, tools, and automobile parts and accessories, delivering both value and efficiency to their lives.
This achievement comes just in time for the 3.28 Mega Sale, AliExpress’ birthday sale. Shoppers can expect to win exclusive prizes through ‘Shake and Win’, a chance to win Bali tickets, major discounts, various app-only offers, and flash deals. This year’s event is expected to attract a record number of Australian shoppers, reinforcing AliExpress’ growing influence.