Tag Archives: consumer trends

Mineral water, mate? Fewer Aussies drinking alcohol

The proportion of Australians drinking alcohol has fallen in the past five years, according to new research. Roy Morgan’s ‘Alcohol Consumption Currency Report September 2018’ found that, in an average four-week period, 67.9 per cent of the Australian population aged 18 years and over consume at least one type of …

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Aussies can’t get enough of Australian-made

A growing number of Australians say they’re more likely to buy Australian-made goods, according to a new survey. New data from Roy Morgan found that nine in ten (90 per cent) of respondents aged 14-plus said that Australian-made meant they were more inclined to buy. This figure is up from …

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Bagging a bargain ‘more exciting than sex’

Almost one in four Aussie shoppers say finding a bargain is more exciting than sex, according to new research. Online retailer containerdoor.com.au commissioned the survey of 1,000 Australians, which revealed their love of a good bargain. More exciting than … There were some eye-catching findings. For a start, 24 per …

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Cost of living changing traditional Christmas gifts

Rising living costs and stagnant wage growth are affecting the kinds of Christmas gifts Australians are buying, according to IBISWorld. They’re also causing Aussies to tighten their belts. The market-research company predicts Christmas spending will grow by just 1.2 per cent in 2018 compared with 2017. Rather than splashing out, …

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Top 10 global consumer trends for 2018 revealed

People’s growing curiosity about their genetic make-up and a rising interest in personalised health and beauty are fuelling a global market expected to soar by 2022, according to Euromonitor International. The market-research company’s latest report on global consumer trends says a new wave of companies aims to give consumers genetic …

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High hopes for lactose-free dairy drinks

The lactose-free flavoured milk category is set to grow, according to data and analytics company GlobalData, which found that 24 per cent of surveyed Australians aged 25-34 years think products with ‘lactose-free’ claims are healthier, while 17 per cent affirmed they were intolerant to lactose. The Australian lactose-free flavoured-milk category …

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Grocery shoppers seek authentic brands

One in three Australian consumers would consider choosing an authentic brand in key grocery categories, recent Nielsen research has shown. Authentic Italian grocery brands, in particular, present a big dollar opportunity for marketers and retailers. According to Nielsen Homescan Insights, more than two thirds of Australian households bought authentic Italian …

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Consumers buying premium during their grocery shop

One in three consumers in Australia would consider spending more on a premium offering in key grocery categories, recent Nielsen research has shown. Nielsen Scantrack data highlights that consumers are trading up everyday products in their shopping trolleys – meat and seafood are the top choices when considering a higher …

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Aussies embrace lighter-alcohol drinks

Drinks retailer Dan Murphy’s has noticed a significant upswing in sales of lighter and non-alcohol beverages as Australians look to moderate their alcohol consumption and embrace a more balanced lifestyle. The increase has been noteworthy across the categories of non-alcoholic and mid-strength beer, lighter-alcohol wine and cider with less than …

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