Monday, April 22, 2024

Allen’s celebrates 130th milestone with two party-inspired lollies

Allen’s is celebrating its 130th birthday and adding to an extensive list of Australian favourites with Allen’s Party Faves and Allen’s Piñata Party.

The new Allen’s Party Faves pack is filled with party treats in lolly form with flavours including chocolate cupcake, strawberry fairy floss and green apple icy pole.

The new Allen’s Piñata Party pack features fruity-flavoured piñata animals including blackberry llama, strawberry flamingo and lemon dinosaur.

“Making Aussies smile has been our passion for the last 130 years, thanks to our great tasting and much-loved lollies. Many Australians have a special Allen’s story and favourite lolly, so we can’t wait to see the smiles on Australians’ faces when they discover these creations for our 130th birthday celebration,” says Nestlé Head of Marketing Confectionery Joyce Tan.

The team at Allen’s has created over 1000 different types of lolly in the last 130 years – made in Victoria since 1891.

The Allen’s 130th Birthday celebrations will continue over the coming months with iconic collaborations and more to come.

Allen’s Party Faves and Piñata Party (RRP $2.95) will be available at participating supermarkets and convenience stores from 1 September. Allen’s Party Faves will be available at Coles from 1 September, independents from 8 September, and Woolworths from 20 September. Allen’s Piñata Party is now available and is exclusive to Coles.

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