Saturday, June 15, 2024

Allen’s relaunches fan favourite taste of summer

Allen’s has partnered with Peters Ice Cream, reintroducing the Allen’s Frosty Fruits and Drumstick range.

Bringing back a fan favourite, this take on a range of classic Aussie ice block and ice cream flavours range originally launched in 2018 and was “one of the most popular in Allen’s history.”

The range includes fruity flavours of Tropical, Summer Sunset and Watermelon Slice from Frosty Fruits, or the creaminess of Classic Vanilla, Super Choc and Boysenberry Swirl from Drumstick.

Nestlé Marketing Manager of Lollies Sapphira Nolan says, “Nothing says summer more than ice cream. So, it makes sense to partner with the experts in this space, Peters Ice Cream, to offer a delicious twist on the popular Aussie treats you love.”

Peters Ice Cream Marketing Manager Carla Spadafora adds, “Our collaboration with Allen’s Lollies was so popular when we first launched it back in 2018. So, when we were given the opportunity to bring back these fan favourites, we had to say yes!”

Allen’s Frosty Fruits and Drumstick ranges (RRP $3.60 for 170g pack) are available at Coles, independent supermarkets, and convenience retailers nationally.

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