Saturday, April 13, 2024

Amazon adds alcohol range to the mix launches a Wine, Beer and Spirits store today which will feature emerging local brands such as Curatif Cocktails, SOFI Spritz and Lawrenny Estate, alongside well-known brands including Penfolds, VB and Johnnie Walker.

The alcoholic selection adds to more than 125 million items already available on with free delivery available for Prime members on domestic Prime-eligible products.

“Customers will be able to experience the convenience of ordering their favourite wine, beer or spirits alongside all the other products available on from household essentials, fashion and beauty, through to video games and books,” says Amazon Australia Country Manager, Matt Furlong.

“Australian brewers, distillers and wine makers make some of the world’s best beverages from Organic Wines to Curatif Cocktails. We’re particularly thrilled to work with local brands at launch and help them access our customers, marketing tools and logistics expertise to grow their business.”

Co-founder of Curatif, Matt Sanger says, “Curatif is thrilled to be in the first wave of Australian liquor companies to launch on Amazon Australia.

“We are so excited that we’ve decided to make our latest ready-to-serve creation exclusive to – the Curatif Plantation Rum Pineapple Daiquiri.”

Amazon Australia has set up multiple precautions to ensure alcohol purchases are made and delivered appropriately:

  • Alcohol is not for sale to people under the age of 18 and customers will be required to provide their date of birth at checkout when paying for items listed in the Wine, Beer and Spirits store.
  • All alcohol deliveries are age verified, with unattended deliveries not supported. Read more about their Age Verified Delivery process here.

To find out more about the Amazon Australia Wine, Beer and Spirits store, visit

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