Amazon Australia has launched a brand-new K-Beauty storefront on Amazon.com.au, bringing together over 60 “authentic” Korean skincare and beauty brands.

Created to help customers navigate the world of K-Beauty with ease, the storefront is organised around multi-step Korean skincare routines such as double cleansing, treatments, and targeted actives. The selection features trending “powerhouse” ingredients that have “taken social media by storm”, including peptides, phytobotanicals like Centella asiatica, and PDRN or salmon DNA.

Many of the products featured on the K-Beauty storefront are eligible for fast and free delivery for Prime members, including Free Same-Day Delivery for eligible orders in Sydney and Perth, and Free next-day delivery in the Blue Mountains, Brisbane, Canberra, Geelong, Gold Coast, Gosford, Sydney, Melbourne, Mornington Peninsula, Newcastle and Wollongong.

Amazon Marketplace General Manager Sarah Tesar says K-Beauty has taken Australian beauty enthusiasts by storm, with innovative formulations, and results-driven approach to quality skincare at incredibly and surprisingly affordable prices.

“With the launch of our dedicated K-Beauty storefront, customers now have easy access to over 60 authentic brands sourced directly from Korea, all in one place and with fast and free delivery options,” she says.

“Giving Aussie customers the chance to trial new and cult-favourite brands and products making waves across social media feeds is something we’re really proud of.

“We’ve seen demand and popularity continue to grow, as more and more Australians embrace the K-Beauty hype, and I consistently hear raving reviews from people who try the products.”