Thursday, April 18, 2024

ARA and QUT partner to gather consumer research

The Australian Retailers Association (ARA) and Queensland University of Technology (QUT) will gather deeper insights into consumer behaviour, via its new partnership.

There’s been a massive shift in consumer behaviour over the past year.

This has been noted by ARA CEO Paul Zahra who says, “Covid has accelerated a number of retail trends in tech development and innovation, and it’s important retailers have a deep understanding of what that means for their businesses and customers for the years and decades ahead.

“In partnership with QUT, we look forward to unlocking deeper insights in consumer behaviours to ensure the retail industry is well placed to meet the challenges ahead.”

QUT Professor Gary Mortimer says, “I am incredibly honoured by this appointment and the opportunity to work the ARA and their members.

“As the Chair of the ARA Consumer Research Advisory Committee, I look forward to connecting our key researchers and our early career academics with the ARA, their members and other industry stakeholders.”

The Committee will also develop the ARA Consumer Research and Insights Hub – an industry first, digital platform that will contain digestible versions of academic research as well as informed thought leadership articles.

QUT is the latest addition to the ARA’s growing network of strategic partners, which includes AfterPay, American Express, Hitch Advisory, Deloitte and Fabric/TBWA.

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