Monday, April 22, 2024

ARA and Salesforce to unlock digital trends and innovation

Salesforce has joined the Australian Retailers Association’s (ARA’s) “growing network” of strategic partners to share knowledge, insights and to drive innovation in the Australian retail sector.

According to ARA CEO Paul Zahra, the two organisations are aligned in their values around diversity and inclusion and the partnership will focus on unlocking digital trends and innovation to grow the retail industry.

“We’ve seen an acceleration of retail trends through the Covid-19 pandemic, with significant moves towards online trading, click-and-collect and contactless shopping,” he says.

“We need to ensure Australian retailers are at the forefront of the changes that have and will continue to occur, so they are well placed to thrive in the years and decades to come.

“Salesforce has a strong track record of working with Australian retailers and we’re delighted to be entering a strategic partnership. Together, we will unpack new trends in technology and how that is driving changes in consumer behaviour. We will share that knowledge so retailers are well equipped to meet the challenges and opportunities of the post-Covid world.”

The ARA says Salesforce supports retailers to build a loyal customer base with “seamless shopping experiences” from awareness and acquisition through service and advocacy.

“Salesforce’s AI-powered Commerce Platform enables retailers to increase conversion and drive growth,” says the organisation.

“The recently launched Loyalty Management product allows customers to build personalised, smart and seamless experiences for B2B and B2C loyalty programs.

“Every day, Salesforce powers two billion messages, two million orders processed, and 60+ digital sites are launched.”

Salesforce is the latest addition to the ARA’s “growing network” of strategic partners, which includes Mastercard, AfterPay, American Express, QUT, Hitch Advisory, Deloitte and Fabric/TBWA.

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