The Australian Retailers Association (ARA) and Google have announced a new strategic collaboration this week.
Russell Zimmerman, Executive Director of ARA, says a more direct relationship between the ARA and Google will allow the ARA to better support retailers to use digital tools and platforms which support their growth ambitions.
The ARA will work with Google on events that help retailers understand how technology is changing shopping experiences, gain insights into these changes, and learn how to effectively engage their customers before they make a transaction.
“Google supports the industry with leading insights, offerings, and technological innovation to help Australian retailers in an environment where the role of ecommerce is becoming more ensconced,” Mr Zimmerman said.
Renee Gamble, Industry Director for Retail, Technology and Telecommunications at Google adds: “Google is committed to helping retailers understand how consumers are interacting online – and we’re playing a key role in improving shopper experiences through product innovations in search, mobile, augmented reality and voice.
“We are thrilled to be partnering with the ARA to help Australian retailers compete and thrive in an increasingly digital world.”
