Tuesday, June 18, 2024

Arnott’s brings Bluey to the biscuit aisle

Bingo and Bluey are making their way to the biscuit aisle in the form of a new snack range.

Arnott’s Bluey Biscuits feature the iconic characters from Australia’s number one kids show, Bluey, in biscuit form. With an impressive Health Star Rating (HSR) of 4 (Cheese and Pizza variants), and 3.5 (Honey & Oat), the range has been cleverly crafted to be equal parts tasty, wholesome, and fun.

“This is the first time Bluey has ever been seen in the biscuit aisle and we’re so thrilled Arnott’s has brought such an adored character into this space,” says Arnott’s Marketing Manager Krishma Sood.

“We’re incredibly proud of this snacking innovation, delivering a wholesome range of treats with strong health credentials that’s also incredibly tasty. We think families everywhere will love experiencing Bluey and Bingo in this way,” she says.

Arnott’s partnered with BBC Studios, co-commissioner and global distributor of Bluey, on the range.

“It can be hard to find snacks for the kiddos that are both tasty and wholesome, so we know parents will appreciate these unique bikkies – and will no doubt be sneaking a few for themselves!” says BBC Studios’ Head of Licensing and Brands Kate O’Connor.

Research from Arnott’s shows 28% of parents or caregivers admit to munching on the snacks they purchase for their children.

The survey also revealed that parents polishing off their kids’ food isn’t something left to chance. 28% admit they intend to have a nibble of snacks they specifically buy for their little ones when they go to buy them.

Arnott’s Bluey Biscuits will hit biscuit aisle shelves at all major grocery stores from mid-June, retailing from $4.50.

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