Friday, June 24, 2022

Arnott’s launches new gluten free favourites

Following the success of last year’s launch of Arnott’s first Gluten Free range, three more Gluten Free versions of Arnott’s classic favourites land on supermarket shelves from this month.

The new products include Gluten Free versions of more classic and iconic favourites; Mint Slice, Shortbread Cream and TeeVee Snacks Original.

Arnott’s Business Director, Treating ­­­­Ranita Cowled says, “After the overwhelmingly positive response to our Gluten Free product launch in 2021, we are thrilled to announce that the millions of consumers seeking out Gluten Free snacks will have three new Arnott’s favourites to indulge in.”

Arnott’s Group nutritionist Alison Baldwin says the latest additions provide welcome variety for the many consumers seeking out Gluten Free snacks.

“Nearly 25 per cent of Australians restrict gluten or wheat[1], and many of those people have traditionally felt disappointed by the available offering, with as many as two thirds believing that the existing Gluten Free snacks don’t taste nearly as good as regular snacks, according to a study undertaken in-house[2].”

“Our teams have worked hard to create biscuits that taste great and that meet the strict requirements of the Coeliac Australia endorsement program, meaning all products will feature the Coeliac Australia Endorsement logo.”

The new range is made in Australia with a Gluten Free flour blend, made from maize, tapioca, rice, sorghum, and soy.

“All three biscuits were developed to the exacting taste specifications of Arnott’s culinary team. And great care was taken to achieve a delicious flavour and texture, like the lush cream in Shortbread Cream, or the choc mint melting moment of Mint Slice.”

The Gluten Free favourites (RRP $5.30 each) are now available in the biscuit aisle at Woolworths and independent retailers, and will be available in the health food aisle at Coles from 13 June. These join the existing Gluten Free family which includes classic flavours; Scotch Finger, Tiny Teddy, and Choc Ripple.

Reference sources:

[1] The Medical Journal of Australia – Incidence and prevalence of self‐reported non‐coeliac wheat sensitivity and gluten avoidance in Australia.

[2] Google Consumer Survey conducted by Arnott’s between 5-6 May, 2022. Representative sample of 1500 Australian adults 18+years.

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