Wednesday, April 17, 2024

Asahi Beverages brews up fresh coffee acquisition

Premium fresh coffee business Allpress Espresso has partnered with Australia’s drinks company Asahi Beverages to get its world-class coffee to more coffee lovers.

The purchase of Allpress by Asahi Beverages marks Asahi’s entry into Australia’s $1 billion fresh coffee market as it expands its portfolio to meet more consumers’ needs and strengthen its offering to cafes, restaurants, licensed venues and grocery stores.

Coffee pioneer Michael Allpress founded the company in 1989 when he started selling coffee from a single cart in an Auckland park after being inspired by Seattle’s speciality coffee revival in the 1980s. It expanded into Australia with the help of Michael’s childhood friend and business partner Tony Papas in 2000. Driven by an unwavering focus on flavour and its customers, it has since grown to include operations in the UK, Japan and Singapore.

It sells more than 1500 tonnes of coffee beans annually worldwide – around 120 million cups – to boutique cafes and restaurants and this will grow under Asahi Beverages’ ownership.

Asahi Beverages Group CEO Robert Iervasi said: “Asahi Beverages and Allpress are a great fit. We’ve been impressed by their premium branding, commitment to flavour, quality customer service and track record of growth – attributes that Asahi Beverages shares.

“We’re thrilled to extend our portfolio of brands into the large and complementary coffee category, which will also help us meet more of our customers’ needs whether they be cafes, restaurants, pubs or retailers. This acquisition consolidates our position as the multi-beverage provider of choice for customers and consumers.

“Today’s announcement highlights Asahi Beverages’ long-term commitment to the ANZ region, local jobs and expanding our beverage and service offerings.”

Allpress’ major focus is selling fresh roasted coffee beans to cafes and restaurants. The business recently launched a speciality iced coffee drink and a cold coffee concentrate, and also sells direct to consumers via online and through more than a dozen Allpress cafes, including in Melbourne and Sydney.

Allpress CEO Vaughan Magnusson said: “Asahi share our focus on quality and have values that align with ours. They are the right organisation to take Allpress to the next level while preserving our heritage, culture and integrity.

“Today’s announcement represents the culmination of 30 years’ work for partners Mike and Tony. They built Allpress into an international brand that’s caught the attention of one of the world’s best beverage companies and we couldn’t be happier.

“The acquisition won’t affect day-to-day operations and we don’t expect anything to change for customers or consumers. It’s business as usual at our roasteries, with the same great local coffee and service. The big difference is we can now draw on Asahi’s extensive customer relationships and consumer goods expertise to help ensure Allpress’ long-term success.”

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