Thursday, January 16, 2025

Augmodo and Mercatus help retailers capture real-time shelf data

Augmodo and Mercatus are combining technologies to address key operational challenges in grocery e-commerce.

The collaboration integrates Augmodo’s SmartBadge wearable cameras with Mercatus’s digital commerce platform, providing grocery retailers with a solution for capturing real-time shelf data.

“With Augmodo’s SmartBadge technology, we’re equipping grocers with a powerful tool to address out-of-stocks, streamline fulfillment and optimise labour – all while enhancing the customer experience,” says Mercatus CEO Lan Nguyen.

“This collaboration sets a new standard for efficiency in grocery retail, delivering measurable value for retailers and a reliable experience for their customers.”

The Augmodo SmartBadge is a wearable camera that passively captures real-time shelf data as associates move through the store. This data provides actionable recommendations to improve operations, including:

  • Optimised store routing to minimise time spent locating products.
  • Secondary item placements to improve availability.
  • Substitution suggestions to boost first-time pick rates and reduce fulfillment time.

“With inventory challenges costing grocers billions each year, Augmodo’s SmartBadge technology represents a groundbreaking solution for operational efficiency,” says Augmodo founder and CEO Ross Finman.

“The rich data captured effectively equips new associates with the equivalent of two years of experience, enhancing productivity with an AI assistant that reduces monotonous and repetitive tasks.”

The Augmodo SmartBadge system is promoted as being easy to deploy, with a 20-minute installation time, quick charging, and a cost that is 100 times lower than other options – while capturing 10 times more shelf data.

Key benefits for retailers include:

  • Reduced labour costs through optimised workflows.
  • Increased e-commerce order accuracy, minimising substitutions and improving customer satisfaction.
  • Real-time visibility for executives and brand partners via a robust analytics platform for proactive inventory management.

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