Monday, April 22, 2024

Aussie first by Smith’s: the baked chip

The first ever baked potato chip – Smith’s Oven Baked has landed in Australia.

Using the oven-baked cooking method, rather than the traditional fried methods, ensures that there is 50% less fat when compared to its Crinkle Cut potato chips, with the same flavour.

“We know Australians are health conscious,” says Lead Nutrition Scientist & Dietitian at PepsiCo ANZ, Vered Moses.

“A recent study revealed that 53% of Australians are increasingly looking for healthier options in indulgent food and drink categories such as chips. So, we wanted to create a product that catered to the needs of this consumer but still delivered on the great taste and quality that Smith’s is known for.”

The Smith’s Oven Baked range will be available in three new flavours: Sea Salt, Sour Cream & Chives and Roast Chicken & Thyme.

RRP for the new chips is $3.49, and are available at Coles, Woolworths and independent retailers.

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