The Australian Made Campaign says the organisation’s green-and-gold kangaroo logo reached the milestone of 300,000 followers on Facebook during the recent Australia Day long-weekend holiday.
As an Australian top-10 not-for-profit organisation (Facebook Benchmarking Report 2017, supplied by Australian Made), the campaign says it recognises the importance of being active on the social-media platform.
According to Australian Made Campaign CEO Ian Harrison, the logo’s Facebook following has grown by 1,000 per cent over the past five years and this momentum has been building along with demand for authentic Australian products.
“Shoppers are increasingly realising the high level of quality that Australian producers offer and are actively seeking out locally made and grown options,” he said.
“This has a very positive impact on the economy and local communities, and there’s no doubt those benefits add value to the purchase decision.”
In addition to the logo’s rising Facebook following, a further 22,000 consumers follow its Instagram, Twitter, LinkedIn and YouTube accounts, while 33,000 consumers are members of the free ‘Aussie Made Club’ and receive a monthly e-newsletter, which brings the Australian Made Campaign’s digital audience total to more than 350,000.
Bolstering its online presence even further is the product directory available on the Australian Made Campaign’s website, which features more than 20,000 certified Australian-made and Australian-grown products and receives about 90,000 hits each month.
Mr Harrison says these developments represent fantastic opportunities for businesses registered with the Australian Made Campaign.
“This is an audience that’s passionate about supporting local producers and is therefore a highly valuable channel to market for businesses making and growing locally,” he said.
“Not only do our digital platforms provide shoppers with the opportunity to discover great new Aussie products, but also the thousands of sales leads generated each month drive traffic, brand awareness and sales for businesses registered with the Australian Made Campaign.”