2020 is triggering a national conscience, with the number of Australians willing to favour ‘good’ brands growing significantly.
The Inaugural Cashrewards Shopping for Good survey shows that over half of Aussies surveyed are more likely to purchase from companies that give back to their community.
Almost 1 in 3 now name ethical concerns as among their top purchase considerations.
Two thirds of Aussies now name Australian-made as one of their top reasons for choosing a brand, with a quarter going further to favour goods made in their state or region.
“Sukin has gained market share across all its personal care categories this last year,” says BWX Chief, Rory Gration.
“These are products that make people feel better about themselves and their environment.
“And as one of the first brands to say ‘No’ to artificial additives and toxins, we are proud to manufacture it right here in Victoria while sharing its Aussie-inspired natural ingredients with consumers across the globe.”
Cashrewards Founder, Andrew Clarke says, “For many, 2020 has been a tough year but if the legacy of the devastating bushfires and debilitating pandemic is an increased resolve to make our purchase decisions count when it comes to issues like our local economy, labour rights, animal welfare, and reducing environmental impacts, then I think that’s a serious silver lining.
“It shows we’re all in this together, and together we can make a difference.”
The Cashrewards Shopping for Good survey of 1300 Australians was conducted by Catalyst Research for Cashrewards and concluded by late September 2020.